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Philips brandPOS — AI-driven in-store retail visualisation

AI-driven visualisation of Philips point-of-sale in store, covering free-standing display units, planograms and 3D shelf models.

Years
2024–present
Organisation
CR8 AI
Clients
Philips
Philips brandPOS: visualisation flowProduct and brand inputs drive layout generation, which becomes a 3D model of the shelf or free-standing display unit for visual review.Product and brand inputsLayout generation3D shelf / FSDU modelBlender · R3FVisual review
Product and brand inputs drive layout generation, which becomes a 3D model of the shelf or free-standing display unit for visual review.
  • Input
  • Agent / AI step
  • Processing step
  • Human review

Context

Brand point-of-sale has to be designed for real retail space: free-standing display units (FSDUs), planograms and shelves. brandPOS is the CR8 AI workstream that visualises Philips point-of-sale in store before anything is built.

What was built

An AI-driven retail visualisation pipeline covering FSDUs, planograms and 3D shelf modelling, delivered as part of the CR8 AI platform.

How it works

Product and brand inputs drive layout generation. The layout becomes a 3D model of the shelf or FSDU, which is reviewed visually. The 3D model is the shared artefact: layout changes are checked in the same space the shopper would see.

Stack

Blender and React Three Fiber for 3D, on a generative AI pipeline.